About Me
Salesforce Architect and Lead Developer with over 14 years of experience delivering scalable,
secure CRM solutions across enterprise environments. Skilled in solution design, integration,
governance, DevOps, and stakeholder engagement. Passionate about building systems that are
robust, intuitive, and aligned with long-term business strategy.
Experience
Lead Salesforce Developer
Experian Consumer Services
Dec 2020 – Present
- Act as technical lead and solution architect across Service Cloud, designing scalable, secure solutions.
- Partner with stakeholders to translate requirements into actionable designs improving customer and agent experience.
- Bridge technical and non-technical audiences, presenting complex concepts clearly.
- Collaborate with Salesforce account teams to explore new features and drive innovation.
- Lead governance, DevOps pipelines, release management, and technical standards.
- Mentor developers, admins, and QAs on coding practices and solution optimisation.
- Contribute to enterprise architecture planning, ensuring robust integrations and data structures.
Senior Salesforce Developer
Experian Consumer Services
Jan 2018 – Dec 2020
- Designed Service Cloud solutions supporting 600+ agents.
- Integrated external systems into Lightning components for real-time insights.
- Provided technical steer to internal and third-party developers.
- Drove Lightning migration and performance optimisation.
CRM Development Manager / Salesforce Developer
E.ON UK
2015 – 2018
- Led CRM development across SME and Residential areas.
- Delivered Salesforce solutions aligned with business processes and value creation.
- Managed third‑party integrations and data suppliers.
- Implemented new ways of working to improve sales and marketing efficiency.
Campaign Analyst / Salesforce Administrator
E.ON UK
2012 – 2015
- Administered multiple Salesforce orgs with ~300 active users.
- Developed custom objects, Visualforce, Apex, triggers, and integrations.
- Built campaigns using SQL and advised on data strategy.
- Presented analysis to senior stakeholders.
MAD Project Analyst / Business Analyst / Customer Service Agent
E.ON UK
2006 – 2012
- Supported migration of 8M customer records with a focus on data quality.
- Analysed billing compliance and reduced operational waste.
- Built intranet tools used by 220+ staff with 1000+ daily hits.
- Created automated analysis tools saving £120k annually.